Since leveraging the supply chain advantages of its parent company, Tianan New Material, to establish a comprehensive product system, Eagle Brand has been relentlessly advancing its “Ceramics + Whole Home” strategy, striving to create more growth opportunities for its partners.
After gaining a preliminary understanding of Eagle Brand’s new material product’s advantages and its advanced ecosystem delivery philosophy, Intrica, an emerging brand in Australia’s decorative panel industry, visited Eagle Brand’s showroom and TAJC’s showroom with clients in June and September 2023.
Following these visits, Intrica’s confidence in Eagle Brand’s new material products grew significantly. The rapid installation of the prefabricated new materials drastically reduced labor costs - a critical advantage in Australia’s high-cost labor market. Additionally, the diverse patterns and textures of the panels offered design teams greater flexibility to explore stylistic variations in a market traditionally dominated by monotonous design aesthetics.
During the initial collaboration, Eagle Ceramics and ECOEAGLE’s design team provided detailed installation guidance via online meeting, enabling Intrica to successfully complete a local beauty salon and gymnasium project. Both sides eagerly sought deeper cooperation.
Eagle team provided installation guidance via online meeting
Beauty salon project done by Intrica
On March 24, 2024, Intrica visited Eagle Brand again, and we officially signed a cooperation agreement.
Eagle Chairman Wu Qichao and Intrica CEO Mr. Hann signed cooperation aggreement
After returning to Australia, Eagle and Intrica jointly commenced the design and construction of a new showroom in Melbourne. With the support from ECOEAGLE and TAJC’s teams, and after repeated communications, the showroom was completed and grandly opened in March 2025.
Eagle team assisted Intrica with showroom design
Furthermore, Eagle Brand continues to provide Intrica with customized marketing tools, including the latest product sample catalogs and product processing display model.
Eagle Brand not only delivers eco-friendly, high-quality prefabricated products but also offers one-on-one technical guidance and online/offline marketing support. We aspire to collaborate with every partner to achieve breakthrough growth, even in challenging times.
