On August 18, 2025, Eagle Ceramics marked its 51st anniversary. A themed ceremony called “New Eagle: Live Streamer Night” was held at the Eagle’s headquarters in Foshan. Departing from traditional celebrations, the ceremony spotlighted Eagle’s new media pioneers, underscoring the company’s commitment to building a robust new media matrix and empowering its dealers.

Chairman Wu Qichao took the stage at the opening, sharing practical experience in building video channels from scratch and overcoming live streaming challenges alongside domestic dealers.

The development of video channels by Eagle President Chen Xianwei and Vice President Chen Fanggen, along with the operation of Eagle’s overseas TikTok account, further demonstrates the company’s dedicated emphasis on new media strategy.

At the ceremony, Eagle 2086 launched the groundbreaking "Lingnan Impressions" collection from its Oriental Set—melding Foshan Shiwan’s ceramic heritage with contemporary tile craftsmanship, once again reinterpreting traditional Oriental aesthetics for modern spaces.

During a ceremonial cake-cutting by  senior executives, Chairman Wu announced landmark results: Record-breaking tile sales area in the first half of 2025 and parent company Tianan New Materials stock price reaching a 7-year peak.

As the song "Sailing" resonated, it symbolized Eagle’s voyage into a new era of digital growth through new media. This celebration was not merely a birthday event, but a reaffirmation of the dual-track "Ceramics + Whole Home" strategy. Eagle’s brand voice will amplify across the digital landscape, ensuring youthful vitality remains the defining force of this 51-year-old enterprise.